Evaluation 3

Evaluation Question 2

Evaluation 2

Produced by Liam

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Evaluation Question 4

Produced by Liam

Evaluation Question 4 on Prezi

New Advert

Removed all full stops to make it look more professional.

Links to be able to view the band via social media added.

New CD

We removed all the full stops in the text, put each with with a capital to make it look more professional, moved the text on the back to underneath each other, changed the CD to say the EP name and not the single. 

1.     In what ways does your media product use, develop or challenge forms an conventions of real media products.

·      Use of text to introduce the song, such as Every Avenue – Tell Me I’m A Wreck. This helps show what the band and track is, it is also different to many bands of the genre that do not do such things.

·      Alternative rock, so use of band playing the song – Use of audience expectations as that is normally seen in bands

·      Use of comedic value shown in the clip of Scott picking his nose at 1:55. Humor normally portrayed with Alternative Rock band videos such as Foo Fighters and Blink 182. – Post modernism

·      Andrew Goodwin’s theory – A lot of shots of Casey singing the song. Close ups and mid close ups mainly used in it. Due to our target audience is teenage girls, we focus more on Casey so she can been seen as a role model.

·      4 shots of the whole band coming into via square, shown in the Weezer – Pork and Beans video. We chose to do this as the band members come in at different times instead of all together. We thought we’d incorporate each video to each band member playing.

·      Uses a mix of old and new, as it takes inspiration of old music videos such as Metallica’s Nothing Else Matters video. It conveys new modern stuff such as the text and the different editing shots such as the 4 screen shot.

·      A photo montage of the band throughout their career is shown. This was inspired from the So Far Away music video by Avenged Sevenfold.

·      Goes back to the same style clips of either the band playing the song live on stage or Casey singing the song from the side, this shows repetition through out the music video, we also flipped some of the clips, so it was different and not the same clip over and over.

·      Shots of Casey singing into microphones taken from the side, inspiration taken from the Nothing Else Matters video by Metallica, as the singer is seen recording the vocals of the track.

·      Fading shots over each other were also taken from the Metallica video, so that the shots could be continuous and not all cut up.

·      A visual towards the lyrics as Casey sings ‘burning down’, the clip uses an effect which looks as if the clip is actually burning down into the next shot.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

·      We used social media sites such as facebook and youtube to get our research of our target audience. This allowed us to know what similar bands in our genres audience was, thus allowing us to find out that our target audience were teenage males and females.

·      We used youtube and music channels such as Kerrang and Scuzz to look at bands of similar genres and see how their music videos play out. This allowed us to take inspiration from them for our music video.

·      Used photobooth to take photos of our drawn animatic, recorded the voice over using a usb microphone and garageband, edited together using iMovie and finally uploaded using youtube.

·      Slideshare used to upload word documents such as our call sheet

·      Prezi presentation to show our audience profile and initial ideas. This allowed us to show our presentations differently to a normal power point and it could be more fun to view.

·      Photoshop was used in the making of our digipack, which allowed us to be more creative as there was much more to use in photoshop than other softwares.

·      We filmed the clips using a PUT CAMERA NAME HERE, which allowed us to shoot the whole thing in full HD, allowing for a better quality video.

·      We edited the clips using Sony Vegas Pro 11 which is a very advanced piece of editing software. Compared to Final Cut, Vegas is by far the winner with  its linear timeline and its large range of video effects and transitions. Since we used a HD camcorder, this software is perfect as it is made for editing HD videos for example BluRay.

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FInal Music Video